About UsMeet Shelly Forbes
Co-Founder & Lead Newborn Care Specialist bringing clinical expertise, intuitive care, and genuine warmth into every home.
The Fourth TrimesterShelly Forbes
Shelly Forbes brings a rare combination of clinical expertise, intuitive care, and genuine warmth to her work as a Newborn Care Specialist. With over 11,000 hours of professional newborn care experience, she is recognized not only for her high-level technical proficiency, but for the calm, structure, and reassurance she brings into every private household.
A Lifelong Commitment to Care
Our Story
Shelly's journey into newborn care began long before it became a formal profession. From a young age, she naturally stepped into caregiving roles within her family, supporting siblings, nieces, and nephews, and later raising her own children with deep attentiveness and intention.
Over time, what began as a natural calling evolved into a highly refined, elite-level professional practice grounded in both lived experience and advanced training. Today, she is a trusted Newborn Care Specialist serving families who require consistent, knowledgeable, and deeply attentive support during the postpartum period.
Her practice has taken her into private residences across New York City, Houston, Miami, and other major U.S. cities often leading to long-term relationships that extend beyond the newborn stage.
Co-Founder & Lead Newborn Care Specialist
Cultivating Confidence and CalmOur Philosophy
Shelly's work extends far beyond standard newborn care tasks such as feeding support, sleep conditioning, and daily routine establishment. She serves as a steady presence during one of the most transformative stages in a family's life, helping parents feel grounded, supported, and confident in their new role.
Her approach is centered on patience, attentiveness, and adaptability. She meets each family exactly where they are, offering practical, evidence-based guidance while creating a predictable and calming structure within the home.
Whether supporting first-time parents through the fourth trimester or integrating seamlessly into a large, multi-child household, Shelly's focus remains the same: to create an environment where both baby and parents feel safe, supported, and understood.
Credentials & ExpertiseVerified training and experience
Trust built on real, verifiable qualifications not testimonials. Discretion is paramount to the families we serve.
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Accredited Training
Newborn Care Solutions Certification (Elevate NCS: The Ultimate Newborn Care Training)
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Emergency Compliance
American Red Cross Certified in Infant, Child & Adult First Aid, CPR & AED
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Clinical Experience
11,000+ verified hours in professional newborn care
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Geographic Deployment
Active placements across NYC, Miami, Houston & nationwide
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Specialization
24/7 continuous live-in postpartum & newborn support
CertificationsCredentials on record
Verifiable qualifications held by our lead specialist. Click either certificate to view it in full.
LeadershipMichael Forbes
Co-Founder & Managing Director
Michael Forbes directs the corporate infrastructure, strategic operations, and placement logistics for Forbes Newborn Care LLC. With a disciplined background in operations management and structured systems design, he oversees the end-to-end client onboarding and deployment framework.
His focus is on ensuring seamless communication, operational consistency, and full process integrity across all placements. By managing the administrative and logistical structure of the business, Michael ensures that each deployment runs smoothly, allowing caregivers to focus entirely on delivering high-touch, exceptional newborn care within the home.
Let's talk about your family's needs
Every placement begins with an unhurried, private conversation. We'd be honored to learn more about you.